Jenice Story, RN, BSN | Founder of AJ’s EO Infusions®

Jenice Story, RN, BSN

Jenice Story is the founder of AJ’s EO Infusions®, creator of the Lip Ritual™, and a Registered Nurse with over 20 years of healthcare experience.

Through AJ’s EO Infusions®, Jenice combines clinical knowledge with holistic wellness education to help people build simple, intentional self-care routines that support both physical wellness and emotional balance.

The Inspiration Behind AJ’s EO Infusions®

AJ’s EO Infusions® was created to bring together two worlds Jenice cares deeply about: healthcare and holistic wellness.

After years of caring for patients in various healthcare settings, Jenice saw how powerful small moments of intentional care can be for supporting overall wellbeing.

This philosophy inspired the creation of the Lip Ritual™ — a simple lip care routine designed to replace constant lip balm reapplication with a mindful moment of care.

Healthcare Background

Jenice Story has worked in healthcare for more than two decades and holds a Bachelor of Science in Nursing (BSN).

Her healthcare experience includes working in multiple care settings where she has supported patients and families through a wide range of health challenges.

This clinical background informs her approach to wellness education, emphasizing simple habits that support everyday wellbeing.

Essential Oil & Aromatherapy Education

Jenice is a Certified Essential Oil Coach through the Essential Oil Institute founded by Dr. Josh Axe.

She is also continuing her aromatherapy education through the Aromahead Institute, where she studies the science and safe use of essential oils in wellness practices.

This ongoing education helps ensure that the information shared through AJ’s EO Infusions® reflects both traditional wellness practices and responsible essential oil safety.

The Lip Ritual™

The signature concept behind AJ’s EO Infusions® is the Lip Ritual™.

Instead of constantly applying lip balm throughout the day, the Lip Ritual™ encourages a simple moment of care using gentle exfoliation, nourishing ingredients, and essential oils.

This approach turns everyday lip care into a calming wellness ritual.

Learn more about the Lip Ritual™

Educational Content

Jenice shares wellness education through multiple platforms including articles, videos, and podcasts.

Her content focuses on topics such as:

  • Dry lip care education
  • Essential oil wellness rituals
  • Intentional self-care routines
  • Simple wellness habits

Explore More From AJ’s EO Infusions®

Visit the Lip Care FAQ

Shop the Lip Ritual™

Watch AJ’s EO Infusions on YouTube

Learn more about AJ’s EO Infusions®

Read the Lip Balm Reapplication Cycle Guide